Out of Home Advertising is an important and effective form of advertising. In a time where almost all human activity is done online, advertisers need to be more creative than ever before in order to get their messages noticed. Outdoor LED displays are the perfect way for companies to capture the attention of passers-by in the real world.
How Outdoor LED Displays work
Outdoor LED displays are made up of modules that each contain several LEDs. These LEDs emit light of a certain color, and by varying the intensity of the light, different colors can be produced. The modules are controlled by a computer that tells them what color to produce and when.
The computer is programmed with a schedule that tells it when to change the colors of the LEDs. This schedule can be set up to display a message for a certain amount of time, then change to another message or image. Alternatively, the schedule can be set to have the same message or image displayed for an extended period of time.
To create animations or videos on an outdoor LED display, the computer simply tells the modules to change colors rapidly, in a sequence that creates the desired effect. This process is known as “Persistence of Vision”, and it’s what allows us to create moving images on these static displays.
Avantages of the Outdoor LED Display
Outdoor advertising is an effective way to reach consumers who are on the go. Outdoor digital displays offer many advantages over traditional methods, such as print ads and billboards.
- Increased Flexibility: With outdoor digital displays, you can easily change your message or offer in real time based on current events or customer needs. This is not possible with static methods like print ads or billboards.
- Greater Engagement: Digital displays capture attention with moving images and sound. This engages viewers and helps deliver your message more effectively than a static ad.
- Better ROI: Digital displays offer a higher return on investment than traditional methods thanks to their increased flexibility and engagement.
- Increased Reach: Outdoor digital displays can be seen by a wider audience than traditional methods, thanks to their 24/7 availability and strategic placement in high-traffic areas.
- Enhanced targeting: Outdoor digital displays allow you to target specific demographics with your message using location-based targeting and other data-driven techniques.
- Interactive capabilities: Outdoor digital display technology has come a long way in recent years, offering new ways for viewers to interact with your brand. This includes touchscreens, QR codes, and NFC tags that allow consumers to get more information about your product or service with just a few taps on their smartphone
Outdoor advertising is a great way to reach your target audience with your message, and digital displays make it even more effective. With the ability to customize your message and target specific locations, you can ensure that your message reaches the right people at the right time. If you’re looking for an effective way to advertise your business, consider using LEDlink LED displays.