Social Media

In case you don’t already know, Instagram is the place to be for brands and influencers searching to get observed on social media. Although it is the place if you do something well, you can be diagnosed in an important way, it is additionally a platform the place you can …

Similar to Instagram, the power of Facebook video is undeniably boundless. One can leverage this platform maximally to build their brand’s reputation, convert leads, enhance their online presence, and finally boost sales. Video posts are much more influential than any other form of content. Advertisers can make optimal use of …

Getting a lot of Insta likes is a major key to progress on the stage, regardless of whether you have a ton of fan-base followership. Toward the day’s end, everybody is searching for that little feeling of achievement that comes from a twofold tap on their photographs that prompts enormous outcomes. It …

A few years ago, the influencer marketing domain was only confined to a certain end; only celebrities and a few bloggers were the ones that used to work as influencers. In the current scenario, we can witness that there is a strong rise in social media influencers. The market has …

Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid side of the equation as well as on the unpaid or earned media end. Still, much more social activity is happening online beyond Facebook, YouTube, MySpace, and Twitter that needs …

giving it a population larger than most countries. That’s a lot of people talking about a lot of things (including products) to a lot of people! People are making more and more purchasing decisions online every day. It’s as natural to buy a product online as it is to go …

A common misconception about social influence marketing is that it’s fundamentally about marketing on social platforms such as Facebook, Twitter, My Space, and YouTube. But that’s not the case, and Part I lays out the landscape of SIM, places it in the context of other forms of marketing, and then …